OYO, the global hospitality giant, has announced the elevation of Sonal Sinha as the Chief Executive Officer (CEO) of G6 Hospitality, a US-based hotel chain it acquired in December last year. The move is aimed at strengthening OYO’s leadership team and accelerating its growth strategy in North America. G6 Hospitality operates the well-known Motel 6 and Studio 6 brands, which cater to budget-conscious travelers across the United States and Canada.
The acquisition of G6 Hospitality added 1,500 franchised hotels to OYO’s portfolio, marking a significant expansion of its presence in North America. With this move, OYO is now positioned to leverage G6’s strong market reputation and integrate its technology-driven hospitality model to enhance customer experience. Sonal Sinha, who has been with OYO for several years, is expected to lead G6 Hospitality’s strategic initiatives and drive its next phase of growth.
Commenting on her appointment, Sonal Sinha expressed enthusiasm about the new role and emphasized her commitment to strengthening G6 Hospitality’s brand presence. She highlighted OYO’s focus on enhancing operational efficiencies, improving guest satisfaction, and fostering strong relationships with franchise owners. Industry experts believe that under her leadership, G6 Hospitality will undergo a digital transformation aligned with OYO’s tech-driven approach to hotel management.
The North American hospitality industry has been witnessing rapid shifts, with travelers seeking affordable yet high-quality accommodations. OYO’s acquisition of G6 Hospitality is seen as a strategic move to capture a larger market share in the budget hotel segment. The company aims to modernize operations while maintaining the essence of G6’s well-established brand identity.
With the leadership transition now in place, OYO is expected to focus on seamless integration and operational synergies between its existing business and G6 Hospitality. Market analysts will be closely monitoring how the acquisition unfolds and whether OYO can successfully navigate competitive challenges while scaling its footprint in North America’s hospitality market.
